Service Design

Transforming Support from Reactive to Proactive Through Data-Driven Journey Mapping

End-to-end journey mapping for business transformation.

FormatService Design Case Study
Duration2017 – 2018

Overview

Persol Systems, a 25-year-old software company in West Africa, depended on support-service revenue but resisted changing a support model that had run unquestioned for two decades. I built the case for change through customer interviews and journey mapping, then redesigned the end-to-end support experience.

Role
Lead UX Researcher · Service Design · Service Design Recommendation
Tools
Pivot Tables, Surveys, Microsoft Office, Miro
Key Result
Synthesizing 250+ customer interviews and support tickets, the redesign reduced resolution time by 85%, protected 100% of at-risk revenue, and generated $180K in annual savings.
Transforming Support from Reactive to Proactive Through Data-Driven Journey Mapping — full case study
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